Paid social · Video ads

Ad creative scripts

Four angles for Indri to film on his phone, three hooks each, and every one sends a cold man to a free seat at Thursday's masterclass.

The men seeing these have heard every testosterone claim going, so each ad leads with a mechanism, Indri's own numbers or a real client instead of a bigger promise.

01

Normal isn't optimal

Mechanism · bloodwork

Who it stops Men who've had their bloods done, been told they're fine, and still don't feel it About 65 seconds

Villain
The “normal” reference range
Mechanism
Bloodwork read against optimal ranges, not normal ones
Proof
Indri's own testosterone, 20.8 to 33.8 nmol/L
Objection handled
“My doctor says my bloods are fine”

Three hooks · test all three

  1. A

    My lab called my testosterone normal, and seven months later I'd raised it 62.5%, naturally.

  2. B

    A bloke on 7 and a bloke on 29 can both get told their testosterone's normal.

  3. C

    The normal range on a standard blood test is built off sick and elderly people, and that's who you're being compared to.

Body

Normal only means you landed somewhere inside a very wide range.

For total testosterone, that range can run from about 6 all the way up to 30.

So a bloke who's flat by two in the afternoon gets the same answer as a bloke who wakes up firing.

Mine sat at 20.8, well inside it, so nobody was ever going to flag it.

I read it against optimal ranges instead and followed my own protocol.

My retest came back at 33.8.

I've done the same with over 200 men, and plenty of them had already been told their bloods were fine.

Call to action

Every Thursday at 7pm Sydney time I run a free live masterclass on how high-performing men are fixing their gut and raising their testosterone in 90 days, using their own bloodwork.

Tap Sign up below to save your seat, and my Bloodwork Cheat Sheet, with the markers to ask your doctor for, comes through in the WhatsApp group.

Killer-ad checklist

12 of 12 passed
  • Hook lands in 3 seconds His lab calling him normal, a 7 and a 29 both passing, or a range built off sick people
  • Clear promise Gut and testosterone in 90 days, using their own bloodwork
  • Unique mechanism Optimal ranges, not normal ones
  • Real proof 20.8 to 33.8 nmol/L, 200+ men
  • Emotion Told you're fine when you don't feel it
  • Specificity 6 to 30, 20.8 and 33.8, and hook A's 62.5% in seven months
  • Enemy and reframe The normal range, and normal isn't optimal
  • Objection handled “My doctor says my bloods are fine”
  • One clear CTA Tap Sign up, save your seat
  • Matches the register page Same headline, Thursday 7pm, Cheat Sheet in WhatsApp
  • Meta health policy safe First person and “a bloke”, no condition claimed
  • Spoken, human cadence One spoken sentence per line
02

The garage in Byron Bay

Origin story

Who it stops Men who've done the courses, the coaches and the supplements and still don't feel right About 70 seconds

Villain
One-size advice, and a prescription for every symptom
Mechanism
The Human Blueprint: real answers, protocols built for you, nervous system retraining
Proof
His own recovery, $50,000+ of study, 200+ men in 8 countries
Objection handled
“I've already tried everything”

Three hooks · test all three

  1. A

    In my early 20s I was paying $120 a week to live in a garage in Byron Bay, and my health was falling apart.

  2. B

    I spent over $50,000 learning to fix my own gut, because the doctors I saw only ever offered me another prescription.

  3. C

    I studied PT and nutrition while working full time as a carpenter, and 90% of it was useless.

Body

Back then my gut never settled, I was putting on weight, I couldn't sleep and I had no energy.

I did everything the PT and nutrition courses told me, and I was still tired and my body barely changed.

The doctors kept offering me another prescription, so I put everything I had into studying at the best functional medicine institutes in the world.

It was never my discipline or my diet.

Nobody had ever read my body as one system.

Once I learned to, my testosterone doubled and my gut fully recovered.

I've since used the same method, the Human Blueprint, with more than 200 men in eight countries.

Call to action

Every Thursday at 7pm Sydney time I teach it in a free live masterclass on how high-performing men are fixing their gut and raising their testosterone in 90 days, using their own bloodwork.

Tap Sign up below to save your seat, and my Bloodwork Cheat Sheet comes through in the WhatsApp group as soon as you're in.

Killer-ad checklist

12 of 12 passed
  • Hook lands in 3 seconds A $120 garage, $50,000, or a carpenter calling his PT study 90% useless
  • Clear promise Gut and testosterone in 90 days, using their own bloodwork
  • Unique mechanism The body read as one system: the Human Blueprint
  • Real proof His own recovery, 200+ men, 8 countries
  • Emotion Doing everything right and still tired
  • Specificity $120 a week, Byron Bay, 90%, $50,000
  • Enemy and reframe One-size advice, and it was never your discipline
  • Objection handled “I've already tried everything”
  • One clear CTA Tap Sign up, save your seat
  • Matches the register page Same headline, Thursday 7pm, Cheat Sheet in WhatsApp
  • Meta health policy safe His story in first person, no ED words, no cure claims
  • Spoken, human cadence One spoken sentence per line
03

The gut behind the hormones

Client proof

Who it stops Men chasing their testosterone with boosters while their gut stays unpredictable About 70 seconds

Villain
A booster for the hormone and nothing for the gut
Mechanism
Gut, inflammation and hormones read as one system
Proof
Kurt, Aaron, Dylan and John, all running businesses
Objection handled
“My problem's testosterone, not my gut”

Three hooks · test all three

  1. A

    When a bloke tells me he's bloated after every meal, I'm never surprised when his testosterone comes back low.

  2. B

    Most blokes trying to raise their testosterone are working on the wrong organ.

  3. C

    Kurt lived with acid reflux for six years, and six weeks after we went to work on his gut it was gone.

Body

More often than not, the gut's where it starts.

Bloating, reflux and a gut that's all over the place feed inflammation, and that inflammation pulls a man's hormones down.

So a bloke can take every booster on the shelf and still go nowhere, which is why the gut is one of the first places I look.

Aaron raised his natural testosterone by 58% in eight weeks.

Dylan put on 5kg of muscle and raised his testosterone by 55% in twelve weeks.

John runs a business with more than 50 staff, and he fixed his gut and dropped 10kg in twelve weeks.

They're all flat out running businesses, so the training I give them takes under three hours a week.

Call to action

Every Thursday at 7pm Sydney time I run a free live masterclass on how high-performing men are fixing their gut and raising their testosterone in 90 days, using their own bloodwork.

Tap Sign up below to save your seat, and my Bloodwork Cheat Sheet comes through in the WhatsApp group as soon as you're in.

Killer-ad checklist

12 of 12 passed
  • Hook lands in 3 seconds Bloated after every meal, the wrong organ, or six years of reflux gone
  • Clear promise Gut and testosterone in 90 days, using their own bloodwork
  • Unique mechanism Gut, inflammation, hormones, one system
  • Real proof Kurt, Aaron, Dylan, John, from his own captions
  • Emotion Doing the work and getting nowhere
  • Specificity 6 years, 58%, 8 weeks, 5kg, 55%, 50 staff, 10kg
  • Enemy and reframe Boosters with nothing done about the gut
  • Objection handled “My problem's testosterone, not my gut”
  • One clear CTA Tap Sign up, save your seat
  • Matches the register page Same headline, Thursday 7pm, Cheat Sheet in WhatsApp
  • Meta health policy safe Talks about “a bloke”, never the viewer
  • Spoken, human cadence One spoken sentence per line
04

Stuck in survival mode

Nervous system

Who it stops Driven men running on caffeine and long days who never really switch off About 80 seconds

Villain
Pushing harder: more caffeine, more training, more discipline
Mechanism
Nervous system retraining, stage three of the Human Blueprint
Proof
Indri's own slip, and Austin, an A‑League footballer: “…been able to manage my stress, control and attack it in ways I didn't think I could”
Objection handled
“I don't have time for another routine”

Three hooks · test all three

  1. A

    I coach men out of survival mode for a living, and I still ended up stuck in it myself.

  2. B

    A man can eat perfectly, take all the right supplements and still go nowhere if his body's stuck in fight or flight all day.

  3. C

    The most driven men I work with are usually the ones whose bodies are stuck in survival mode.

Body

It happened to me when the business got busy and I was running on long days, rising stress, caffeine and nicotine.

A man who never switches off stays in fight or flight, and his body stops caring about digestion, deep sleep or making testosterone.

That's why the right diet and the right supplements can still stall.

The third stage of my Human Blueprint is nervous system retraining, which is what makes everything else stick.

It starts with breathwork, morning light and a wind-down routine, and none of them take more than ten minutes.

Austin plays professional football in the A-League, and he says he's been able to manage his stress, control and attack it in ways he didn't think he could.

Call to action

Every Thursday at 7pm Sydney time I run a free live masterclass on how high-performing men are fixing their gut and raising their testosterone in 90 days, using their own bloodwork.

Tap Sign up below to save your seat, and my Bloodwork Cheat Sheet comes through in the WhatsApp group as soon as you're in.

Stay to the end and The Survival Mode Reset is yours too.

Killer-ad checklist

12 of 12 passed
  • Hook lands in 3 seconds A survival mode coach admitting he got stuck in it himself
  • Clear promise Gut and testosterone in 90 days, using their own bloodwork
  • Unique mechanism Nervous system retraining, stage three
  • Real proof His own slip, and Austin's words from his review
  • Emotion Never switching off, and paying for it
  • Specificity Caffeine, nicotine, ten minutes, the A‑League
  • Enemy and reframe Pushing harder, when the body's under threat
  • Objection handled “I don't have time for another routine”
  • One clear CTA Tap Sign up, save your seat
  • Matches the register page Same headline, Thursday 7pm, Cheat Sheet in WhatsApp, plus the Reset at the end
  • Meta health policy safe First person and “a man”, no condition claimed
  • Spoken, human cadence One spoken sentence per line