/* Ad creative scripts · Human Blueprint (page-specific; tokens come from assets/funnel.css) */
.ads { padding: clamp(64px, 9vw, 104px) 0 clamp(64px, 9vw, 112px); }
.ads .wrap { max-width: 860px; }
.ads__intro { text-align: center; margin: 0 auto clamp(40px, 6vw, 60px); }
.ads__intro .lead { margin-top: 18px; }
.ads__note { margin: 14px auto 0; max-width: 60ch; font-size: 18px; line-height: 1.6; color: var(--faint); }
.ads__nav { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; margin-top: 30px; }
.ads__nav a { display: inline-flex; align-items: center; gap: 10px; min-height: 46px; padding: 10px 18px; border-radius: 999px; background: var(--surface); border: 1px solid var(--hair); font-size: 16px; font-weight: 600; color: var(--ink); transition: border-color 0.25s var(--ease), color 0.25s var(--ease), transform 0.25s var(--ease); }
.ads__nav a b { font-family: var(--display); font-stretch: 118%; font-weight: 800; font-size: 14px; color: var(--accent); }
.ads__nav a:hover { border-color: var(--accent); color: var(--accent); transform: translateY(-1px); }

.ads__list { display: flex; flex-direction: column; gap: 28px; }
.ad { scroll-margin-top: 24px; background: var(--surface); border: 1px solid var(--hair); border-radius: 26px; padding: clamp(24px, 4.4vw, 44px); box-shadow: 0 34px 64px -52px var(--shadow), 0 2px 6px -4px var(--shadow); }
.ad__head { display: flex; align-items: center; gap: 14px; flex-wrap: wrap; }
.ad__num { flex: none; width: 44px; height: 44px; border-radius: 50%; display: grid; place-items: center; background: linear-gradient(180deg, var(--accent-2), var(--accent)); color: #fff; font-family: var(--display); font-stretch: 112%; font-weight: 800; font-size: 17px; }
.ad__title { font-size: clamp(24px, 2.5vw, 28px); line-height: 1.12; }
.ad__angle { margin-left: auto; padding: 7px 13px; border-radius: 999px; background: var(--accent-soft); border: 1px solid var(--accent-line); color: var(--accent); font-family: var(--display); font-stretch: 118%; font-size: 14px; font-weight: 700; letter-spacing: 0.1em; text-transform: uppercase; white-space: nowrap; }
.ad__target { margin: 18px 0 0; font-size: 18px; line-height: 1.55; color: var(--ink-2); }
.ad__target > span:first-child { margin-right: 6px; font-family: var(--display); font-stretch: 125%; font-size: 14px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--faint); }
.ad__time { display: inline-block; margin-left: 8px; padding: 2px 10px; border-radius: 99px; background: var(--surface-2); border: 1px solid var(--hair-soft); font-size: 14px; font-weight: 600; color: var(--muted); white-space: nowrap; vertical-align: 2px; }
.ad__meta { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px; margin: 20px 0 0; }
.ad__meta div { background: var(--surface-2); border: 1px solid var(--hair-soft); border-radius: 16px; padding: 13px 16px 14px; }
.ad__meta dt { font-family: var(--display); font-stretch: 125%; font-size: 14px; font-weight: 700; letter-spacing: 0.14em; text-transform: uppercase; color: var(--accent); }
.ad__meta dd { margin: 4px 0 0; font-size: 17px; line-height: 1.45; color: var(--ink-2); }

.ad__label { margin: 32px 0 14px; font-family: var(--display); font-stretch: 125%; font-size: 14px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--faint); }
.hooks { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.hooks li { display: grid; grid-template-columns: 36px minmax(0, 1fr); gap: 14px; align-items: start; background: linear-gradient(180deg, rgba(0, 57, 111, 0.045), rgba(0, 57, 111, 0.025)); border: 1px solid var(--accent-line); border-radius: 18px; padding: 16px 18px; }
.hooks .hk { width: 36px; height: 36px; border-radius: 11px; display: grid; place-items: center; background: var(--accent); color: #fff; font-family: var(--display); font-stretch: 112%; font-weight: 800; font-size: 16px; }
.hooks p { margin: 3px 0 0; font-family: var(--display); font-stretch: 104%; font-size: clamp(20px, 2vw, 23px); line-height: 1.36; font-weight: 650; letter-spacing: -0.012em; color: var(--ink); }

/* script copy: one sentence per line, double spaced */
.ad__body { border-left: 2px solid var(--accent-line); padding-left: clamp(16px, 2.4vw, 24px); }
.ad__body p { margin: 0 0 1.15em; font-size: 19px; line-height: 1.6; color: var(--ink); }
.ad__body p:last-child { margin-bottom: 0; }

.ad__cta { margin-top: 28px; display: flex; gap: 16px; padding: 20px 22px; border-radius: 18px; background: var(--accent-soft); border: 1px solid var(--accent-line); }
.ad__cta-icon { flex: none; width: 38px; height: 38px; border-radius: 11px; display: grid; place-items: center; background: #fff; border: 1px solid var(--accent-line); }
.ad__cta-icon svg { width: 18px; height: 18px; stroke: var(--accent); fill: none; stroke-width: 1.9; stroke-linecap: round; stroke-linejoin: round; }
.ad__cta-label { margin: 0 0 8px; font-family: var(--display); font-stretch: 125%; font-size: 14px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--accent); }
.ad__cta p { margin: 0 0 1.05em; font-size: 19px; line-height: 1.6; color: var(--ink); }
.ad__cta p:last-child { margin-bottom: 0; }

/* the killer-ad checklist, passed point by point */
.chk { margin-top: 28px; padding-top: 22px; border-top: 1px solid var(--hair); }
.chk__head { display: flex; align-items: center; justify-content: space-between; gap: 12px; flex-wrap: wrap; margin-bottom: 14px; }
.chk__head h3 { font-family: var(--display); font-stretch: 125%; font-size: 14px; font-weight: 700; letter-spacing: 0.16em; text-transform: uppercase; color: var(--faint); }
.chk__pass { display: inline-flex; align-items: center; gap: 8px; padding: 5px 12px; border-radius: 99px; background: var(--optimal-soft); color: var(--optimal); font-size: 14px; font-weight: 700; }
.chk__pass::before { content: ""; width: 7px; height: 7px; border-radius: 50%; background: var(--optimal); }
.chk ul { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 10px 26px; }
.chk li { display: grid; grid-template-columns: 18px minmax(0, 1fr); gap: 10px; align-items: start; font-size: 16px; line-height: 1.45; color: var(--muted); }
.chk li b { display: block; font-weight: 650; color: var(--ink); }
.chk svg { width: 18px; height: 18px; margin-top: 2px; stroke: var(--optimal); fill: none; stroke-width: 2.6; stroke-linecap: round; stroke-linejoin: round; }

@media (max-width: 640px) {
  .ad__angle { margin-left: 0; }
  .ad__meta, .chk ul { grid-template-columns: minmax(0, 1fr); }
  .ad__cta { flex-direction: column; gap: 12px; }
  .ads__nav a { width: 100%; justify-content: flex-start; }
}