From booked to the call

Hey {FIRST NAME},

Your complimentary consultation is booked. Good on you for taking the step.

The time you picked is in your calendar invite. If anything changes, you can move it here: [CALENDAR LINK]

On the day, you'll join here: [ZOOM LINK]

Here's how it'll go. We'll talk through what you put on your application: your main focus, what you've tried, and what you'd want your health to look like six months from now. Then we'll be straight with you about whether Human Blueprint is the right fit.

There's no hard sell. If it's not the right fit, we'll tell you.

One thing to dig out before then: any recent blood test results. Even an old panel your GP said was “fine” is useful.

Over the next couple of days I'll send you a few emails. Read them when you can. They answer most of the questions men usually save for the call, so we can spend our time on you.

Speak soon,

Hey {FIRST NAME},

Before we talk, I want you to know who you'll be working with, and why Human Blueprint looks the way it does.

I dropped out of school at 16, after my dad had a severe stroke, and I lost my way for a while. By my early 20s my body had caught up with me: chronic gut issues, weight gain, insomnia and fatigue.

The doctors offered me antibiotics and antidepressants. Nobody asked why any of it was happening.

So I went and found out myself. I studied PT and nutrition while working full time as a carpenter, and when that didn't get me far enough, I put over fifty thousand dollars into studying at the best functional medicine institutes in the world.

My testosterone doubled and my gut fully recovered. My first clients got amazing results, and that gave me the belief to go all in.

Then there's the part I don't usually lead with.

As the business got busier, I stopped prioritising my own health. Long days, rising stress, too much caffeine and nicotine. I stopped living by the method I teach, and every part of my life paid the price.

I had to figure out how to stop sacrificing my health for my work, because your health isn't only about you. It affects everything and everyone you care about.

That's what shaped Human Blueprint.

It's built for men who are busy. Training is under three hours a week. Your protocols live in an app on your phone. And the nervous system work is there because I learned the hard way that stress quietly undoes everything else if you leave it alone.

It's also why I don't do this halfway. If you're giving me 90 days, I want your bloods read properly and I want to be in your messages when things get hard.

Most of the men I work with are fathers, business owners, tradies and athletes, and a lot of them remind me of me. They're not short on discipline. They're running on empty and nobody's connected the dots.

If that sounds like you, brother, you're in the right place.

Speak soon,

Hey {FIRST NAME},

Most men who book a call with us have had their bloods done at some point.

And most of them were told the same thing: everything's normal.

That one word has kept a lot of men stuck for years, so I want to explain it properly.

A lab's normal range is wide. It's built to flag when something's clearly wrong, not to tell you whether you're running at your best. A man at the bottom of the testosterone range and a man near the top get the same tick, and one of them feels nothing like the other.

On top of that, a standard panel leaves out markers I'd want to see. And each result gets read on its own, so nobody notices when three “normal” numbers are all pointing at the same problem.

That's the gap Human Blueprint is built to close.

Stage one is real answers. We organise and pay for advanced testing: a blood panel, a genetic test and a full health screening. Then every result gets an in-depth analysis against optimal ranges, across 120+ biomarkers, read as one system.

Only then do we build anything. Your nutrition, supplements and peptides, training and lifestyle all come from your own numbers.

It's why I never start with supplements. A supplement for every symptom is a Band-Aid over the same underlying problem. You can spend years stacking them and never find out what's driving any of it.

When you test properly, a few things change.

You stop guessing. You know what we're working on and why.

And you can measure progress. One of my clients, Aaron, is a business owner and father. He increased his natural testosterone by 58% in 8 weeks, and we know that because it's there on his bloods.

On the call, if you've got recent results, we can look at them together. If you haven't, that's fine too. Either way, we'll walk you through what we'd test and why.

Speak soon,

Hey {FIRST NAME},

I want you to walk into our call already knowing how Human Blueprint works, so we can spend the time on you instead of on logistics.

Here's the 90 days, start to finish.

Before anything else, you get the Pre-Bloods Protocol. You start it straight away, before you're even onboarded, so you're making progress while your tests are being organised.

Stage one: real answers

We organise and pay for your testing: a blood panel, a genetic test and a full health screening. You don't chase a single referral. When the results come back, they get an in-depth analysis against optimal ranges, read as one system.

Stage two: protocols built for you

From your results, we build your protocols across four areas:

• Nutrition, with the foods to focus on, the foods to avoid, and shopping lists so it's easy
• Supplements and peptides, chosen from your numbers instead of a podcast
• Training, under three hours a week
• Lifestyle, the daily habits that quietly make or break everything else

It all lives in the Human Blueprint app, so you always know what you're doing today.

The aim is that within 14 days you feel noticeably more energetic and mentally clear.

Stage three: nervous system retraining

This runs the whole way through. Coaching, breathwork and self-guided practices, until you can pull yourself out of stress in real time. It's the reason the changes hold when work gets busy, instead of sliding back the minute life gets hard.

And you're not doing any of it on your own.

You get bi-weekly consultations, daily message support and a weekly debrief. If something feels off on a Tuesday, you message me on the Tuesday. You don't sit on it for a month.

On the call we'll go through where you're at, and what your 90 days would actually focus on.

Speak soon,

Hey {FIRST NAME},

I want to tell you about one of my clients, Jack.

When Jack came to me, he'd been struggling with leaky gut for two years. High stress, poor digestion, low energy, mental fogginess, and sleep that was terrible no matter what he tried.

He'd been trying to fix it himself. In his words, he'd “realised that trying to heal myself was simply not working.”

Most men are in the same spot when they book a call. They're not lazy and they're not uninformed. They've done everything they could think of on their own, and they've stalled.

Here's what happened when we started:

“Within one week I noticed a huge increase in vitality, this continued to improve as each week came. My energy amplified significantly as my testosterone increased and my sleep finally became deep and restful.”

He followed his nutrition and supplementation protocol to a T, and this is the shift he called the most impactful:

“…the stress subsiding and the calm peaceful feeling as my body relaxed, now it had the nutritional support it required to regulate my emotional state.”

Once his body had what it needed, it stopped acting like it was under threat, and he felt it day to day.

Here's how he summed it up:

“I feel healed, confident and full of life.”

Every body's different, so not everyone gets Jack's exact result, and we won't promise you a specific number on the call.

What his story shows is what can happen when you stop guessing. Jack got a clear protocol, followed it properly, and felt the difference inside a week.

Speak soon,

Hey {FIRST NAME},

On your application, we asked what you've tried in the past to resolve these issues.

For most men the answer is some mix of the naturopath, an online coach, a cupboard full of supplements and maybe a TRT clinic, plus hours of podcasts and late nights asking ChatGPT.

So if you're thinking, I've tried everything and nothing's stuck, why would this be any different, that's a fair thing to think. I'd think it too.

My honest answer is that you've probably tried a lot of good things. They were just tried one at a time, in no particular order, without anyone testing what was actually going on underneath.

A probiotic won't get far while your nervous system's stuck in fight or flight. A testosterone booster won't get far while your gut's driving inflammation. And sleep supplements can only do so much when stress has you wide awake at 3am.

Each one's a Band-Aid over the same underlying problem.

One of my clients, Connor, is a good example. When he came to me he was burnt out, running on caffeine, working 7 days a week and living off microwave meals. He'd just finished a powerlifting nationals comp and was wrecked from it. Here's how he described where he was:

“I had always struggled with nutrition, not knowing what to eat or what supps I actually needed. I didn't want to waste money on supps that weren't actually helping me.”

Effort was never Connor's problem. Nobody had given him real answers about what his body needed.

Twelve weeks later he'd overcome the chronic fatigue and lost 8kg.

What's different about Human Blueprint is simple. We test first, so you're not guessing, and we build the protocol from your own results. Then we retrain your nervous system so the changes actually hold.

Most of the men I work with had tried plenty before they found me. That's not a red flag on your application. It usually means you're ready to stop guessing.

On the call, tell us everything you've tried. It helps us see what's been missed.

Speak soon,

Hey {FIRST NAME},

I want to be clear about something, because it comes up a lot.

Your GP isn't wrong.

When your GP says your bloods are fine, they're answering a real question: are you sick, and is anything far enough out of range to need medical attention? That's an important job, and I'd never tell you to stop seeing your doctor.

I'm answering a different question. Are you optimal?

Those are two different ranges. The lab's normal range is wide, because it's built to catch problems. The optimal range is much narrower, because it's built around how you actually feel and perform.

So you can be in range and still be flat by 2pm, bloated after meals, awake at 3am, and wondering why the mirror doesn't match the work you put in.

That isn't in your head. It just isn't what a standard check-up is designed to pick up.

There's another gap too. A standard panel tests a handful of markers and reads them one at a time. With Human Blueprint, we look at 120+ biomarkers, plus a genetic test and a full health screening, and read them together as one system.

That's where the patterns show up, like:

• Gut inflammation that's pulling your hormones down
• A thyroid marker that's “normal” but nowhere near optimal
• Nutrients low enough to drag your energy, but not low enough to get flagged

One of my clients, Austin, plays professional football in the A-League, and he came to me for blood analysis. Reading his results properly meant a protocol that went into sodium and electrolytes, carb loading and, in his words, “precise supplementation based on my blood tests.”

So keep seeing your GP. And if you've got recent results, bring them to the call so we can look at them against optimal.

Speak soon,

Hey {FIRST NAME},

If you're already on TRT, or you've been thinking about it, you might be wondering whether Human Blueprint is even for you.

Short answer: yes. I work with men on TRT.

Here's the longer answer.

TRT changes one number on your blood test. It doesn't tell you why that number was low in the first place.

If your gut's driving inflammation, it still is. If your nervous system's stuck in survival mode, it still is. If you're short on key nutrients, you still are. And all of that affects how you feel, how you sleep, how you recover and how you look, whatever your testosterone reads.

So with men on TRT, we do the same work we do with everyone else. We test properly, read the results as one system, build your protocols from your numbers and retrain your nervous system. Your TRT stays between you and your doctor. We work on everything around it.

One of my clients, Elias, is a first responder. He overcame a bacterial overgrowth, balanced his hormones on TRT and lost 7kg in 8 weeks.

What changed for Elias was that someone finally looked at the whole picture, gut included.

If you're not on TRT and you've been wondering whether it's your only option, bring that to the call too. We'll be honest about what we see.

Speak soon,

Hey {FIRST NAME},

Before our call, I want you to see a few more of the men I've worked with. They all started in different places, and they all went through the same process.

Kurt is a father and business owner. He'd had chronic acid reflux for 6 years, and it was gone in 6 weeks.

Luke had been on Nexium for reflux for 8 years and had been told he'd need it for life. Three months after coming off it, he'd had reflux once.

Zack, an entrepreneur, had 16 years of cystic acne. It healed in 12 weeks.

Dylan, father and business owner, added 5kg of muscle and increased his testosterone 55% in 12 weeks.

John runs a business with 50+ staff. Leaky gut healed, no more anxiety, and 10kg down in 12 weeks.

Jye had regular psoriasis flare-ups and couldn't hit his goals in the gym. After we worked on his gut and his sleep, he got on top of the psoriasis and could finally build muscle.

And the messages I get most weeks look like this one:

Look at how different those problems are, from reflux and acne to muscle, anxiety and skin.

If I'd given each of those men a protocol for their symptom, they'd each have walked away with a different Band-Aid. Instead, the process was the same for every one of them: test, read the results as one system, and work on what's driving the symptoms.

That's what we'll talk about on the call: what's driving yours.

Speak soon,

Hey {FIRST NAME},

If you're worried you don't have time for this, you're in good company. Most of the men I work with are business owners, fathers, tradies, shift workers and athletes. Nobody's got spare hours.

So Human Blueprint is built around a busy week, not an empty one.

Training is under three hours a week, and that's on purpose. When your body's already in survival mode, more training isn't better. It's more stress on a system that's already overloaded.

Your protocols live in the Human Blueprint app. You open it and you know what to eat, what to take and what to do today, without spreadsheets or guesswork.

The nervous system practices are short. If you stayed to the end of the masterclass, you've already seen this: each practice in The Survival Mode Reset takes under ten minutes.

And the testing's organised for you, so you're not chasing referrals or sitting on hold.

One of my clients, John, runs a business with 50+ staff. If anyone had an excuse, it was him. Twelve weeks in, his leaky gut had healed, his anxiety was gone and he'd lost 10kg.

The real time cost is the one you're already paying. It's the afternoons you lose to a 2pm crash, the nights you're awake at 3am, and the hours you spend researching what's wrong with you instead of working on the things that actually matter.

If you're not in Australia, none of this changes. We organise your bloods through a local provider, and I coach men in 8 countries. Everything else runs through the app and messages.

On the call, tell us what your week actually looks like, and we'll show you where this fits.

Speak soon,

Hey {FIRST NAME},

You saw it on your application, and I'd rather say it plainly now than dance around it on the call.

Coaching with me starts at $1,197 a month (AUD).

We'll work out the right fit for you on the call. I don't want the number to be a surprise, and I don't want it to be the only thing you're thinking about either.

So here's how I'd look at it.

Most men who apply have already spent real money on their health: supplements every month, the naturopath, an online coach, maybe a TRT clinic. The problem was never that they spent money. They spent it guessing.

Here's what's included:

• Advanced testing, organised and paid for: a blood panel, a genetic test and a full health screening
• An in-depth analysis of your results against optimal ranges
• Personalised protocols: nutrition, supplements and peptides, training under three hours a week, and lifestyle
• Nervous system retraining: coaching, breathwork and self-guided practices
• Direct contact with me: bi-weekly consultations, daily message support and a weekly debrief
• The Human Blueprint app
• The Pre-Bloods Protocol, which you start straight away

And the guarantee, because I want you protected.

If at any time in the first 14 days you think Human Blueprint is too comprehensive for what you need, we're more than happy to give you your money back. And if your biomarkers don't change within 90 days, we'll keep working with you for free until they do.

I can offer that because the work's measurable. We test at the start and we test again, so nobody has to take anyone's word for it.

If the investment's a real stretch right now, tell us on the call. We'd rather be honest about the timing than have you start something you can't finish.

Speak soon,

Hey {FIRST NAME},

One of the most useful things I can give you before we talk is an honest idea of timing. Here's what my clients have reported, roughly in order.

Week one

One of my clients, Jack, noticed “a huge increase in vitality” within his first week.

The first couple of weeks

Another client, Alec, had been dealing with gut trouble, sluggish training and struggling to stay focused at work. After changing the way he ate, trained and slept, he “noticed massive improvements in all of these areas inside just a couple weeks.” The aim with every client is that within 14 days you feel noticeably more energetic and mentally clear.

Around six weeks

Kurt's 6 years of chronic acid reflux was gone in 6 weeks.

Around eight weeks

Aaron's natural testosterone was up 58%. Elias, who's on TRT, had overcome a bacterial overgrowth and lost 7kg.

Around twelve weeks

Dylan had added 5kg of muscle and his testosterone was up 55%. John had healed his leaky gut, his anxiety was gone and he'd lost 10kg. Zack's 16 years of cystic acne had healed.

Then, at 90 days, you retest and see it on paper, marker by marker.

Two honest caveats.

Every body's different. Some men move fast and some take longer, depending on where they start and what's driving it.

And the men who get these results do the work. They follow the protocol, they message when something's off, and they turn up to their consultations. The 90 days are built to make that easy, but it still matters.

If you're ready to do that, we'll both know pretty quickly on the call.

Speak soon,

Hey {FIRST NAME},

Your consultation's coming up, so here's how to get the most out of it.

Have these handy:

• Any recent blood test results, even ones you were told were “normal”
• A rough list of what you're taking right now, supplements and medication included
• Your answer to this question from your application: if we were speaking six months from now, what would your dream outcome be?

Find somewhere quiet where you can talk openly. A parked car works fine.

If your partner's part of the decision, they're welcome to join.

Here's how the call runs. We'll go through your main focus, what you've tried and where you want to be. If you've got bloods, we'll look at them against optimal. Then we'll tell you straight whether Human Blueprint is the right fit, and if it's a fit, what your 90 days would focus on.

If it's not the right fit, we'll say so. There's no hard sell.

Your link: [ZOOM LINK]

If something's come up, move it here instead of skipping it: [CALENDAR LINK]

See you on the call,

Hey {FIRST NAME},

We're on in 10 minutes. Here's your link: [ZOOM LINK]

Grab a water, find a quiet spot, and have your bloods handy if you've got them.

See you soon,